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Rita Ora to host Coty’s search for new makeup maven.
December 28, 2015
By: Christine Esposito
Rimmel London is looking for the next big name in beauty. The firm is putting out a call to make-up artists, bloggers and vloggers for the The London Look International Contest hosted by singer-songwriter and Rimmel ambassador Rita Ora. The most exciting and gifted could find far-reaching fame as a Rimmel online advocate, taking the London Look to every corner of the earth. have a chance to win a once-in-a-lifetime experience— the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. “We’re very proud of the London Look International Contest because it gives Rimmel customers everywhere a fantastic chance to interact with the brand and show us their cutting-edge creativity,” said Camillo Pane, Coty’s chief growth and digital officer. “It’s an opportunity no beauty blogger or vlogger will want to miss. The contest is a great example of how Coty is strengthening its digital capabilities, with many exciting and innovative online initiatives to come.” The contest is using #LONDONLOOK on Instagram and Twitter.
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